Category creation is extremely difficult and in any category creation endeavour your most fierce competition are not the other startups who are building similar capabilities, it is non-consumption that is the most worrisome failure mode. The most critical aspect of creating any new category is the ability to cross the Chasm and reach the second […]
A product manager ideally needs to segment the roadmap into 3 buckets : Hygiene Neutralizers Differentiators Why is this important? PMs have a plethora of avenues for gathering feedback and building the product backlog/ roadmap. As the product continues to grow, a large chunk of feedback gathered is typically through customer interaction and through the […]
We all have ideas. We all have felt the need of having something more to an existing solution or an alternate way of doing something which we often do. Startups and products are born out of this. The good part or maybe the sad part is that there are thousands of such ideas and products […]
SaaS products built without data and AI offer generalized solutions to their customers. We are in the business of creating AI based business applications and one common theme I have seen across the board is for people to have this notion that AI will solve all their problems instantly. The reality is AI businesses more […]
B2B SaaS is extremely competitive especially for horizontal SaaS products. If you are in the SMB space then that makes it even more challenging for you to survive and then grow. There are a few important metrics the product needs to track assiduously – CAC ( Customer Acquisition Cost) LTV ( Customer Lifetime Value) Payback […]